High-Performance Irish Makeup with a Luxury Feel
Hildun Beauty is an Irish makeup brand built around one clear idea: luxury-quality beauty should not require luxury-level prices.
Beauty writer Suzy Griffin Dunne founded the company after identifying a gap in the market for high-performance makeup that combined premium formulations with more accessible pricing. She worked with specialist research and development teams to create products designed to appeal to both everyday makeup users and professional artists.
The brand first gained attention with its Silk to Set Kajal Eyeliner. The creamy eyeliner quickly developed a strong following and went on to win several UK beauty awards, including a Harper’s Bazaar “Best of the Best” eyeliner award. Hildun Beauty have sold more than 100,000 Silk to Set Kajal Eyeliners!.
Today, Hildun Beauty offers products for the eyes, lips and complexion. Its collection includes Silk to Set Kajal Liners, Immortal Metallic Eyeliners, eyeshadow quads, lip pencils, Melting Moisture Lip Balms, Blur Balm, Freshwater Bronzing Gel and Power Precision Peptide Mascara. The company also produces makeup brushes, sharpeners and carefully curated product sets.
Vegan & Cruelty Free Cosmetics
Hildun Beauty products are vegan and cruelty free. Its eye products undergo dermatologist and ophthalmologist testing and are suitable for contact lens wearers and waterline use.
Hildun Beauty places a strong emphasis on texture and performance. Its lip collection focuses on creamy, hydrating formulas designed to deliver lasting colour, while its eyeshadow quads combine pearl and matte finishes. The brand spent more than two years developing its luxe eyeshadow quads before launching collections such as Naked Diamonds and Mythical Romance. The company also continues to introduce new products. Recent additions include Freshwater Bronzing Gel, Blur Balm and Power Precision Peptide Mascara, alongside several coordinated makeup sets and limited collections.
From award-winning eyeliner to modern lip and complexion products, Hildun Beauty has developed a distinctive position within the Irish beauty industry. The brand combines sophisticated packaging, performance-focused formulations and contemporary colours while keeping its products at a more approachable price point.
For customers who want premium-feeling makeup without traditional luxury-brand pricing, Hildun Beauty offers an expanding collection designed around colour, comfort and everyday wear.
Hildun Beauty has used EAN-13 barcodes from Barcode1.ie since 2022.
